The platform’s user base continues to grow beyond gamers. The company embraced its newfound audience, changing its motto from “Chat for Gamers” to “Chat for Communities and Friends” in May 2020 to reflect its more inclusive direction. However, it wasn’t until the COVID-19 pandemic that it began to attract a broader audience. How did Discord get started?ĭiscord launched in 2015, and its initial growth was largely thanks to its widespread adoption by gamers. Instead, it makes money by selling upgrades for users’ accounts or servers. Unlike most social media platforms, Discord doesn’t sell ads. You can join a big community for people who share a common interest or start a smaller private server for a group of friends. While other social platforms are oriented around one central community, Discord is divided into servers or many smaller communities. What is the Discord app?ĭiscord is a platform for hosting real-time text, video, and voice chat. Also use it to track results and present the plan to your boss, teammates, and clients. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.
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